... WhatsApp
Skip links
An infographics of laundry business process

Laundry Business Plan – How To Start A Laundry Business in India

Starting a laundry business can be a promising venture, especially in urban areas where people seek convenient and reliable laundry and dry cleaning services. Making your laundry business profitable requires careful planning, efficient operations, and a focus on customer satisfaction.

10 Key Parts of a Laundry Business Plan

  1. Choosing the best location
  2. Picking the right shop
  3. Deciding on the shop layout
  4. Keeping an eye on construction work
  5. Choosing the best machines and chemicals
  6. Finding trustworthy contractors and suppliers
  7. Setting fair prices for services
  8. Hiring and training staff
  9. Planning how to promote the business
  10. Managing day-to-day business activities


The laundry industry in India is experiencing a dynamic transformation, with a surge in demand for professional laundry services. This guide delves into the promising landscape of starting a laundry business in India, offering valuable insights and strategies for entrepreneurs. 

As the market rapidly expands, with an expected size of $15 billion by 2025, the opportunities are immense. Whether you are planning to start independently, exploring the opportunities within a laundry franchise, and contemplating services such as convenient home pickup and delivery, or even delving into the intricacies of industrial laundry operations, this guide serves as your compass, providing the essential knowledge to navigate this thriving sector. So, let’s dive into the world of laundry entrepreneurship and discover how to start a laundry business in India.

How To Start A Laundry Business in India in 2023

Picture of workers demonstrating a laundry business plan
Workers demonstrating a laundry business

In the burgeoning laundry business landscape of India, well-informed market research is the cornerstone of your journey towards a successful venture. Here are some strategies to help you achieve profitability:

Analyzing the Target Market

Starting a laundry business in India involves thoroughly analyzing the target market. The laundry service industry in India is rapidly growing, with a market size projected to reach  $15 billion by 2025. To succeed, it’s crucial to identify the ideal location with a stable population, focused on working professionals, students, the elderly, and healthcare facilities. Demographics and competition should be carefully assessed to determine the most promising market segments.

Identifying Competitors

Competitor analysis is vital for a laundry business. India’s laundry sector includes a mix of startups, both organized and unorganized players. To gain a competitive edge, look for areas with minimal competition and evaluate your competitors’ strengths and weaknesses. Consider a Washmart Laundry Franchise to partner with an established company, benefiting from their support and reducing the risks associated with a new venture.

Understanding Customer Preferences

To satisfy customer preferences, offer a complete service range, including washing, drying, ironing, dry cleaning, and folding. Success hinges on delivering high-quality results while adhering to manufacturer care instructions.

Legal and Regulatory Considerations

Compliance with legal and regulatory requirements is essential when starting a laundry business in India. Obtain the necessary licenses, such as health department permits, SSI registration, and GST registration, to ensure smooth and legal operations. Adequate documentation, including a laundry business plan, NDA, insurance, employment contracts, and relevant licenses, is necessary to establish a credible and lawful business foundation.

Effective market research will enable you to make informed decisions, identify opportunities, and address challenges in the Indian laundry industry, increasing your chances of building a successful laundry business.

What is the cost of starting a laundry business in India?

laundry business plan
Cost of Starting a Laundry Business

The cost of starting a laundry business in India can vary significantly depending on several factors, including:

Scale of Operation:

  • Micro: This involves minimal investment, focusing on basic washing and drying services, typically costing between INR 3 lakhs – 5 lakhs.
  • Small: Offering expanded services like dry cleaning and ironing, this stage requires an investment of INR 5 lakhs – 15 lakhs.
  • Medium: Catering to a larger clientele, this includes advanced equipment and can cost INR 15 lakhs – 30 lakhs.
  • Large: Providing comprehensive laundry solutions and serving a high volume, this requires significant investment exceeding INR 30 lakhs.


  • High-rent areas: Prime locations with high foot traffic demand higher rent, impacting overall costs.
  • Suburban areas: Lower rent allows for cost savings but might require more marketing efforts.


  • Washing machines: Prices range from INR 1 lakh – 5 lakhs depending on capacity and features.
  • Dry cleaning machines: These are significantly more expensive, costing anywhere from INR 5 lakhs – 20 lakhs.
  • Ironing equipment: Steam irons and pressing machines can range from INR 5,000 – 20,000.

Other Costs:

  • Licenses and permits: Obtaining necessary licenses can cost around INR 1 lakh.
  • Utilities: Water, electricity, and gas bills will vary depending on usage.
  • Marketing and advertising: Promotional campaigns can range from a few thousand rupees to several lakhs.
  • Staff salaries: Wages for employees depend on their experience and skillset.

Here’s a general breakdown of the cost components:

  • Equipment: 50% – 70% of total investment
  • Rent: 15% – 25% of total investment
  • Licenses and permits: 5% of total investment
  • Utilities: 5% – 10% of total investment
  • Marketing and advertising: 5% – 10% of total investment
  • Staff salaries: 10% – 20% of total investment

Remember, these are just estimates, and your actual costs may differ.

What is the profit margin for laundry franchises?

Margin TypeEstimated Range
Gross Margin80%
EBITDA Margin15-20%
Net Profit Margin5-10%

Business Plan for Starting a Laundry Business in India

an infographic of a team planning laundry business plan
Laundry Business Plan
  1. Establishing Your Laundry Business Idea: The laundry enterprise will offer an extensive array of services, addressing the needs of both individual and corporate clientele. The primary objective revolves around providing top-tier, user-friendly, and effective laundry services, spanning washing, drying, ironing, dry cleaning, and additional specialized services such as shoe care and stain removal.
  1. Setting Clear Goals and Objectives: The primary objective is to establish a robust local presence within the first year, aiming to serve a minimum of 500 customers monthly. Striving for a customer satisfaction rate of 90% or higher by consistently delivering reliable and timely service is a key goal. Additionally, there are plans to expand services to include pickup and delivery options within the initial two years.
  1. Crafting a Mission Statement: The mission is to simplify the lives of customers by providing exceptional laundry services. The commitment is to deliver clean, fresh, and well-pressed clothing, ensuring utmost convenience and reliability. The ultimate mission is to become the trusted laundry partner for the local community.
  1. Creating a Unique Selling Proposition: What distinguishes this laundry business is its emphasis on quality, convenience, and personalized service. Utilizing state-of-the-art technology to track orders, offering convenient pickup and delivery choices, and ensuring prompt service are key components. 

Furthermore, a dedication to eco-friendly practices and a devoted customer support team will establish this business as the preferred choice for laundry needs in the region.

Location and Equipment For Starting a Laundry Business in India

an infographics of setting up a location and essential equipment to start a laundry business plan
Selecting an Ideal Location and Essential Equipment

Selecting the right location for your laundry business is a pivotal decision. It involves thorough research to identify areas with a stable population, less competition, and high visibility to attract potential customers. A strategic location can significantly impact the success of your venture.

Setting up the laundry facility requires finding an appropriate shop space with sufficient room for laundry machinery, counters, and customer waiting areas. Ensuring proper water and electricity connections, along with parking space, is essential. The layout of the shop needs careful consideration to maximize functionality.

Selecting laundry equipment is a critical aspect. Investing in high-quality machines and chemicals is vital, as they directly affect service quality. Extensive research is necessary to choose the best available options in the market, as this equipment plays a pivotal role in the performance of the business.

Energy efficiency should not be overlooked, as it not only reduces operational costs but also aligns with environmental concerns. Utilizing energy-efficient machines and practices can lead to cost savings and a more eco-friendly laundry business.

By carefully addressing these aspects, you can establish a successful laundry business in India. The right location, well-equipped facility, and energy-efficient practices are essential components of a thriving laundry venture.

Legal Compliance For Laundry Business in India

Illustration of legal compliance to start a laundry business plan
Legal and regulatory compliance are required to start a laundry business

Starting a laundry business in India requires adherence to various legal and regulatory compliance requirements. Here are the key aspects to consider:

Business Registration and Permits

  • Choose a legal structure (e.g., sole proprietorship, partnership, LLP, or private limited company) for your laundry business.
  • Secure the required permits and licenses, including a business license, GST registration, and local permits.
  • Comply with local and state business regulations.

Health and Safety Regulations

  • Ensure the safety of your employees and customers by implementing safety measures in your laundry facility.
  • Comply with health and safety standards related to the use of chemicals, equipment, and electrical installations.
  • Implement proper ventilation and fire safety measures in your laundry facility.

Environmental Considerations

  • Comply with environmental regulations regarding the disposal of wastewater and chemicals used in the laundry process.
  • Consider eco-friendly practices and equipment to reduce your environmental impact, as eco-consciousness is becoming increasingly important.

Employment Laws and Labor Regulations

  • Comply with labour laws, including minimum wage, working hours, and benefits.
  • Provide employees with clear contracts and educate them about their rights.
  • Stay updated on labour law changes affecting your business.

To ensure complete adherence to legal and regulatory obligations, engaging in discussions with legal professionals, local governing bodies, and pertinent governmental entities is imperative. Moreover, the meticulous upkeep of precise records and documentation stands as a fundamental necessity for the seamless operation of your business while remaining compliant with these governing statutes.

Branding and Marketing For Your Laundry Business in India

An image depicting branding and marketing efforts.
Branding and Marketing for your laundry business

Starting a laundry business in India involves several key components, including branding and marketing. Here are the important steps to consider for branding and marketing in your laundry business:


  • Designing a Compelling Brand Identity: Create a strong and memorable brand identity for your laundry business. This includes a distinctive logo, colour scheme, and a consistent visual theme for your brand.


  • Developing a Marketing Strategy: Formulate a comprehensive marketing strategy that outlines your target audience, messaging, and channels. Consider the following marketing strategies:
  • Online and Offline Advertising: Employ a combination of online and offline advertising strategies. Your online advertising efforts can encompass social media marketing, pay-per-click advertising, and the establishment of a professional website. Offline methods may involve distributing flyers, pamphlets, and business cards in your locality.
  • Pricing Strategies and Promotions: Decide on your pricing structure and consider offering promotions to attract new customers. For instance, you can offer discounts on the first few orders or introduce loyalty programs to retain customers.

Remember that success in the laundry business often depends on customer trust and satisfaction. Provide high-quality service, ensure on-time delivery, and maintain a strong online presence to attract and retain customers.

Services and Pricing For Your Laundry Business in India

an image containing a table of of price list and the types of laundry service to offer in laundry business plan
Careful planning Services and Pricing

Starting a laundry business in India requires careful planning, and it involves several key components:

Types of Laundry Services to Offer

You can offer various types of laundry services, including home pickup and delivery, industrial laundry for corporate clients like hotels and restaurants, and specialized services such as shoe laundry. Offering a range of services can help you cater to different customer needs.

Pricing Structure

Set your prices by factoring in laundry service type, volume, and quality. Balance competitiveness with covering costs and ensuring a reasonable profit margin. Offering different pricing packages, such as monthly or seasonal plans, can attract customers looking for cost-effective options.

Competitive Pricing Analysis

Conduct a competitive pricing analysis to understand the rates offered by other laundry service providers in your area. This analysis will help you set competitive and attractive prices for your services while considering the quality and convenience you offer.

Loyalty Programs and Discounts

Consider implementing loyalty programs to reward repeat customers. Offer discounts for bulk orders or long-term contracts to encourage customer loyalty. Loyalty programs can help you retain customers and build a strong customer base.

Starting a laundry business involves significant upfront investment in equipment, location, and marketing. However, with a well-thought-out laundry business plan and competitive pricing, you can tap into the growing market and build a successful laundry service in India. 

Remember to continuously monitor your operations, manage your staff effectively, and maintain good relationships with vendors to ensure the smooth running of your business.

How Washmart Can Help You Start a Laundry Business in India

an illustration showing how Washmart can help a client start a laundry business without having to put any effort from their side.
Starting your laundry business with Washmart is much easier than starting your own.

Are you ready to seize the promising opportunities in India’s booming laundry business? Joining the Washmart Laundry Franchise can be your ticket to a successful venture. Washmart offers comprehensive support and a proven business model that can make your laundry business profitable in no time.

With our expertise and resources, you can establish your laundry business in a growing market where people seek convenient and reliable laundry and dry cleaning services. Here’s how Washmart’s franchise support can empower your entrepreneurial journey:

1. Expert Guidance: Benefit from our years of experience in the laundry industry. We provide expert guidance on location selection, equipment setup, and operational best practices.

2. Marketing Assistance: We help you create a strong brand presence through marketing strategies that reach your target audience effectively.

3. Training and Development: Access training programs that ensure your staff is well-prepared to deliver top-tier laundry services.

4. Efficient Operations: Our systems and processes are designed for efficiency, ensuring your laundry business runs smoothly.

5. Continuous Support: Washmart is dedicated to your success. We offer ongoing support to address any challenges and help you grow your business.

Don’t miss out on this chance to be part of a thriving and innovative laundry business. Take the first step toward entrepreneurship and financial success by contacting us now to explore franchise opportunities. Your journey to a prosperous future in the laundry industry starts here with Washmart. Don’t hesitate, reach out today! Learn More here

Schedule Appointment

Fill out the form below, and we will be in touch shortly.
Contact Information
Service Information
Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.